Down to Earth's Black salt is purple pink in color, It has faintly sulphurous and smoky flavor and has very unusual aroma. When grounded into the small crystals and powder, it actually changes color to pink.
It is recommended for people with high blood pressure and to people who are on low salt diets because it is lower in sodium and does not increase sodium content in the blood. It is rich in iron and also known for comforting intestinal gas (flatulence) and heart burn. It has strong initial flavor that mallow in cooking. Its smoky tangy taste heightens the flavor in food.